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Umami Seed Co. is preparing to enter Australia’s medicinal cannabis market through a partnership with Austranna. With award-winning genetics and plans to introduce YEET to Australian and European markets, the opportunity is significant. But the real test will be whether local cultivation, post-harvest handling and consistency can deliver finished flower that lives up to the reputation of Umami’s genetics.

Wizard Trees will become the presenting sponsor of Mary Jane Berlin 2027, marking another major step in the brand’s international growth. Five years after committing to its own genetics programme, Wizard Trees lines are now being worked around the world, from Europe to New Zealand. The sponsorship shows how far a California genetics and flower brand has expanded beyond its original market.

Sherbinskis is putting Gelato back at the centre of its identity, bringing Bacio Gelato #41, Mochi, Açaí Berry and Gello into focus for a new chapter. With renewed cultural direction, deeper ties to skateboarding and Ryan Bartholomew leading genetics, the opportunity is clear. But for a brand whose mythology was built by the flower itself, the next era will ultimately be judged by whether the cannabis can live up to the name.

Wizard Trees is seeing major momentum, with tracked US retail sales up 871.1% year-on-year in September 2026. As the brand expands across New York, flower, pre-rolls and live resin vapes are all gaining attention. But while some consumers praise the flavour and performance of its vapes, others are reporting mixed experiences, raising questions about consistency as the brand scales.

For decades, the runner’s high was largely credited to endorphins. Research into anandamide, 2-AG and the endocannabinoid system is revealing a much more complex story. From running and cycling to surfing and sustained training, exercise can alter cannabinoid signalling in ways that may influence mood, anxiety, pain and reward.

B-Eazy has already shown he can build attention and credibility inside cannabis. ComplexCon presents a different challenge entirely. Without flower at the center of the conversation, the brand has to prove its identity, creativity and cultural relevance can stand on their own. The question is no longer whether B-Eazy can succeed in cannabis, but whether the brand can matter beyond it.

U.S. Government Shutdown Cannabis Impact stalls reform, freezes research, and could strip $1–3B from industry growth in 2025.

Hream Swap Meet Croptober Cup hits Flint! Join the private cannabis competition for best rosin, flower, edible, and joint rolling.