Sherbinskis is putting Gelato back at the centre of its identity, bringing Bacio Gelato #41, Mochi, Açaí Berry and Gello into focus for a new chapter. With renewed cultural direction, deeper ties to skateboarding and Ryan Bartholomew leading genetics, the opportunity is clear. But for a brand whose mythology was built by the flower itself, the next era will ultimately be judged by whether the cannabis can live up to the name.

Wizard Trees is seeing major momentum, with tracked US retail sales up 871.1% year-on-year in September 2026. As the brand expands across New York, flower, pre-rolls and live resin vapes are all gaining attention. But while some consumers praise the flavour and performance of its vapes, others are reporting mixed experiences, raising questions about consistency as the brand scales.

For decades, the runner’s high was largely credited to endorphins. Research into anandamide, 2-AG and the endocannabinoid system is revealing a much more complex story. From running and cycling to surfing and sustained training, exercise can alter cannabinoid signalling in ways that may influence mood, anxiety, pain and reward.

B-Eazy has already shown he can build attention and credibility inside cannabis. ComplexCon presents a different challenge entirely. Without flower at the center of the conversation, the brand has to prove its identity, creativity and cultural relevance can stand on their own. The question is no longer whether B-Eazy can succeed in cannabis, but whether the brand can matter beyond it.

U.S. Government Shutdown Cannabis Impact stalls reform, freezes research, and could strip $1–3B from industry growth in 2025.

Javier Hasse High Times revival marks a new era in cannabis journalism, blending tradition, activism, and cultural innovation.

Israel Tree Sector grows globally with medical innovation while facing scrutiny over human rights, politics, and accountability.

Trump CBD Medicare proposal sparks debate over access, Big Pharma control, and the future of federal cannabis reform.

Michigan 24% Tree Tax sparks outrage amid fraud probes and debate over foreign aid, state spending, and local accountability.

Roger Volodarsky Puffco shows courage and conscience, standing for human rights while redefining cannabis activism and leadership.

Mark Kazinec, Cuban-Jewish entrepreneur and cannabis pioneer, redefines culture and innovation through Best in Grass.

Michigan’s new 24% cannabis tax sparks backlash amid $5B fraud probe and growing scrutiny of the state’s financial oversight.