ROGER VOLODARSKY: CONSCIENCE, COURAGE, AND CANNABIS

Hype Mag Official
Oct 3
2 min read

The Visionary Behind Puffco

Roger Volodarsky needs no long introduction. As the founder behind @puffco, which is hosting @puffcon_la 2025 this weekend in Los Angeles (puffco.com), he has built one of the most visible brands in the "Tree" concentrate world. What’s striking is how he’s used that platform to speak out whilst being of Jewish background himself, which would take some courage considering what's taking place in Palestine.

A Voice of Resistance in Cannabis Culture

In an industry where most leaders stay in product lanes, Volodarsky is among the few willing to call things plainly. He ties the spirit of "Tree" to resistance, showing solidarity for Palestine and framing the plant as more than recreation — it’s been rebellion, conscience, and protest. Reflecting this in a recent Instagram post, he wrote:

“When I see a parent ripped from their child, I can't understand the people that side with the law. We were once all on the other side of it.” (instagram.com)

Roger Volodarsky Standing Up for Human Rights

This sentiment underscores his commitment to human rights and his willingness to challenge systemic injustices. Over the past two years, Volodarsky has been consistently vocal about what’s become one of the most well documented humanitarian crises in modern history, with the ICC and ICJ recognizing the atrocities taking place. His courage to speak out sets him apart in an industry where many remain silent on global issues, showing that he’s staying true to what the plant has meant to many of us growing up: a symbol of pushing back, standing with the oppressed, and refusing silence.

PuffCon and Purpose

As PuffCon unfolds this weekend, Volodarsky’s leadership reminds the community that the cannabis movement is not just about consumption — it’s also about conscience and activism, rooted in the spirit of rebellion that defined the plant for generations. He proves that being a good person, willing to take a stand for human rights, is just as important as innovating in the industry, and that sometimes the most impactful leadership is the kind that refuses to stay quiet.