Sherbinskis is putting Gelato back at the centre of its identity, bringing Bacio Gelato #41, Mochi, Açaí Berry and Gello into focus for a new chapter. With renewed cultural direction, deeper ties to skateboarding and Ryan Bartholomew leading genetics, the opportunity is clear. But for a brand whose mythology was built by the flower itself, the next era will ultimately be judged by whether the cannabis can live up to the name.

Wizard Trees is seeing major momentum, with tracked US retail sales up 871.1% year-on-year in September 2026. As the brand expands across New York, flower, pre-rolls and live resin vapes are all gaining attention. But while some consumers praise the flavour and performance of its vapes, others are reporting mixed experiences, raising questions about consistency as the brand scales.